Jawbone, creator of some of the damn finest Bluetooth headsets in existence has launched “UP”, a wearable gadget for Apple devices which monitors basic health.
UP is a wristband, embedded with electronics which tracks activity, sleeping and eating patterns. Hosain Rahman, Jawbone CEO proudly presented the new gadget:
“UP is Jawbone’s first step in giving people tools to become engaged as consumers of their own health. As the global health crisis mounted, we felt a strong sense of responsibility to see if we could leverage our resources and talents to make a difference”.
Rahman says that UP is meant to integrate seamlessly into the user’s lifestyle “24 hours a day”. UP looks like a trendy fashion accessory but inside, systems track and monitor various bodily statistics such as how many steps users take, what food we eat (this is used in conjunction with the iPhones camera) and current cardio levels.
The UP sells for US$99, making it cheaper than the Fitbit system ($109) and the Phillips Direct Life Activity Monitor ($149), which comes with online motivational coaching but doesn't monitor sleep and dietary patterns.
Watch the Promo Video Below: