Here's the new HTC ad campaign "Welcome to HTC One". I love how HTC's new ambition was to remove the confusion of all the different variants and models. So they made 'the One'.

Watch video here:

From YouTube:

Welcome to HTC One, a phone which was designed with the belief that no one person is the same as everyone else.

We believe that one recommendation is a 1000x more powerful than ours, which is why we have always put that one person at the heart of everything we do.