The World's Online Marketplace eBay refresh the company logo, simple font, but with the same color scheme.
The logo retains Ebay's multiple colors, but the letters in the company name no longer overlap or float around at different heights. Instead, the letters – now in a skinnier font – touch but don't overlap and are all lined up.
"Our vibrant eBay colors and touching letters represent our connected and diverse eBay community," company President Devin Wenig said in a news release.
"We’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today," Wenig said.
Ebay also has been placing a greater emphasis on mobile purchases. Wenig said the company expects more than $10 billion worth of transactions to take place this year on mobile alone.
"Shopping anytime, anywhere?" he said. "This is the new eBay."