High Beam Lights for McDonald Campaign, Hits the Web

"The best fries in the world" - so advertise fries from McDonald's. Now, this is the biggest, using a small, light trick. Billboard with headlights that cast a yellow light, it looks like all well-known pack of French fries with "Mac".
Advertising stopped in Chicago, and was invented by an advertising agency Leo Burnett . Chicken, advertising works - I did get hungry. But are you sure I want to przesolone fries made from ingredients that are not even lay next to potatoes?

[PSFK]