The world’s largest software company is introducing a dash of color in its first logo redesign since 1987, using a new multi-colored square next to a plain rendering of its name, replacing its well-worn italic style logo.
Microsoft is rolling out its new Windows 8 operating system along with new Office and phone software this autumn, and is hoping the new logo unifies customers’ experience of the company, much like rival Apple Inc’s distinctive logo has for its consumers.
Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, thinks the logo simply isn’t distinctive enough. By opting for a simple array of four colored squares, Haviv says Microsoft missed a big opportunity.
“Because they’re so big they’re in a position to do something great,” he says. “And this unfortunately is not something great. And it’s because it’s a bit too generic.”